If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term “backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. We will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.

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What are “backlinks”? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

Backlinks are one of the most practiced words in the world of search engine optimization (SEO). Numerous bloggers who have started a blog/website recently, often strive to understand what the term “backlinks” means and what are backlinks advantages.


In SEO positioning, the backlinks or links are of eminent importance, being vital to carry out the strategy of any project and showing the way to contribute relevance to your web page. These are links or links that point from other web pages to yours, to bring authority and relevance to Google. Let’s go a little deeper into them. When we talk about SEO Off Page, we talk about backlinks, as this is the most important part of SEO Off Page. Generating incoming links to your site is important. More the incoming links the more the reputation your website will have.

As a Blogger we Know that Backlinks are also known as inbound or incoming links, and they are links to your website from another  website or source on the internet. They are extremely useful to search engines, because they show a good indication that a website is popular. Another website adding a link to your website is essentially for your website, as it shows their customers that they think your site is worth visiting.

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A search engine considers the content of the sites to determine the quality of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality and is one of the advantages of Backlinks.

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