SOME BENEFITS OF HAVING A WEBSITE
Below are the benefits of website:
- Your Small Business Will Gain Credibility
Consumers believe that small businesses with websites are more credible than ones without an online presence. To take it one step further, the study also concluded that 65% of consumers consider a company branded email.. to be more credible than a generic email account such as Gmail, Outlook.com, AOL, or Yahoo mail. Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services. This is the main reason you need a website in what you do.
- A Website Saves You Money
A website can act as your online brochure or catalog that can be changed or updated at anytime. If you employ a content management system (CMS) you can make changes quickly and at no charge. As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs less a month compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
- It Will Enable You To Keep Your Customers Informed
Your website can offer free advice about your products and services. This information can be delivered at any hour in a well thought out and consistent way. Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
- It Is Always Accessible
Placing your website address on all of your promotional material will help you gain additional exposure and encourage the visitors to first check your site for the information they are seeking.
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.
- A Website Makes It Possible To Target A Wider Market
The Internet allows businesses to break through the geographical barriers and become accessible from any of the world by a potential customer that has an Internet connection. Selling products online is cheaper and easier for you and your customers.
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!
- It Provides A Medium On Which To Showcase Your Work
Provide photos and detailed descriptions of your products or services. Explain why your products or services are superior to your competitors. Show visitors how your products or services can help them in their personal or professional lives
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
- A Website Saves You Time
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
- It Improves Customer Service
Information requests can be processed immediately via online forms and auto-responders automatically day or night. Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.
- Improve Productivity
A website increases your company’s productivity because less time is spent explaining product or service details to customers because all this information is available 24 hours a day on your website.
- Set-Up Email Addresses
You can set-up a personalized email addresses for the company, yourself and your employees. If you set-up a system to accept emails on your site you can also email updates, notices, sales and holiday store hours to your customers.
- Two-Way Communication
Customers can quickly and easily contact you, give feedback on your products or services or ask about product/service availability.